The value of a book blurb

Want to guarantee that no one but friends and family will buy your book? It’s easy: just write a crappy book blurb for your back cover.

This post is brought to you by BlueInk Review.

Believe it or not, the back cover blurb for your novel — essentially a synoptic teaser — may be the most important bit of writing of your self-published book.

Some readers might buy a book based on the title and cover art, so your book’s cover design is hugely significant, but the vast majority will read the book’s back-cover blurb (or overview if they’re purchasing online) to see if the storyline sounds interesting.

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Robert J. Morrow is an author/publisher. See all his fiction books at http://www.robertjmorrow.com. For his non-fiction, click here.

12 Things you can do to boost your writing career while you’re stuck at home

While the current circumstances are nothing to make light of, the truth is, being isolated and trapped indoors is not a huge shift for many writers. Writing is a solitary endeavor and fewer distractions and a diminished social agenda could actually help you finish that book or be more productive.

But there are plenty of other things you can do to build your writing career that might not have made the shortlist in your previous life. Here are a few ideas for you to put your time to good use and add a little variety to your scheduled writing time. more

“The Security” launch a huge success!

By Robert Morrow | October 22, 2019 | 

Over 50 people came out to buy signed copies of author/publisher, Robert J. Morrow’s latest thriller, “The Security” at the Thirsty Cactus Cantina in Dundas, Ontario on Oct 17/19.
“Mingling with fans and new readers was exciting and fulfilling,” said Morrow. (Authors don’t get many opportunities to take center stage for a couple of hours). A simultaneously-scheduled Amazon promotion took the book to #2 on the Psychological Thrillers list on the evening of the launch, so a huge thanks to those from all over Canada, the US, and the UK for purchasing the ebook during the 72-hour promotion period.

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The Security launch Wed Oct 16th, 7-8pm, Dundas ON

Only 4 days left to official launch of “The Security”, Publisher/Author Robert J. Morrow’s latest thriller. The story begins when a party boat sinks off the coast of Hilton Head Island. The reader is then taken on a journey to exotic Caribbean islands to meet determined characters, all with differing agendas. You won’t want to miss it!
For those who read on Kindle, there’s a special treat. You can order a FREE copy of The Security from Thanksgiving Monday to the night of the launch. Click here anytime after 1am Thanksgiving morning and you’ll be able to start the story ahead of everyone else! PM me to say you ordered and I’ll put your name in the draw for a Kindle Fire, to be held Wed night at 8pm at The Thirsty Cactus in Hamilton.
https://tinyurl.com/y5fuwbpf 

Publisher to speak in Brantford March 1st

Publisher, Robert J. Morrow has been invited to speak at the Grace Gallery in Brantford onFriday, March 1/19. Starting at 5:30, there will be refreshments served.

Mr. Morrow will be speaking about life as a corporate writer, novelist, and best selling thriller author.

Grace Gallery is located at 29 Nelson Street, Brantford Ontario, Canada N3T 2M7 Brantford, Ontario N3T2M7Get Directions

Highlights info row image

(519) 900-3508

Feel free to drop by and say hello. Support local authors and art galleries.

Financial Advisor publishes book on retiring debt free and wealthy

Announcing the successful launch of Christine Ibbotson’s debut book!

Christine Ibbotson has been providing financial advice to clients for over 20 years and is a licensed financial advisor, residential and commercial mortgage broker, life insurance agent and finance coach.

Christine reveals the secrets, tricks, and techniques of how everyday working-class people can change their financial future to retire debt free and wealthy.

This Sunao publication hit the market at #20 on Amazon, with no promotion whatsoever, making it an instant bestseller! To order, click here.  Official release and launch will take place in the spring of 2019, along with an ebook version.

The Security – a standalone novel from Robert J. Morrow

Author/Publisher, Robert J. Morrow is currently in the final pre-publication stages of his latest thriller: The Security.

Emma Benetton has just been kidnapped.
William Travis Benetton has no intention of paying the ransom.
Natalie Grainger is Benetton’s lover, and he’s afraid they’ll come after her next.
Drew Canton is charged with protecting Natalie.
But Drew isn’t who he seems to be.
But then neither is William, Emma, or the kidnappers.
Natalie travels to the Caribbean and finds herself embroiled in a planned kidnapping scheme that doesn’ seem to be going as planned.
You see, it seems everyone was in on the plan… except the security.
And the security is Natalie.

 

Coming soon. To pre-order, go to Contacts and put “The Security” in the subject line. We’ll send you a copy on release date FREE!

Author/Publisher guest in cooking show episode

Publisher/Author, Robert J. Morrow had the privilege of joining his good friends Debbie Kerr and Renato Montaha, forming Team Southern Comfort, for an episode of surprise cooking on Chef Nicholas’s Bringing Hamilton and the World to You! cable show.  Being the creator of Chef Artichoke Hart in New York Fried didn’t seem to help during the taping but thanks to his team mates, they created a pretty impressive dish in just 40 minutes. The show airs this fall. Details to follow.

Do I need to have a pre-sale period for my book?

Want to know the best time to promote your book?

Before it’s available to be sold.

Savvy authors know that the “pre-sale” period can make or break a title––that it’s not first to market that counts, but best to market. The most successful authors even start developing a strategy for targeting the market before their book is complete. They’re not thinking weeks in advance, but months.

The pre-sale period is so important, in fact, it should be the centerpiece of your book’s marketing and promotional campaign.

Here’s why.  more