Want to guarantee that no one but friends and family will buy your book? It’s easy: just write a crappy book blurb for your back cover.
This post is brought to you by BlueInk Review.
Believe it or not, the back cover blurb for your novel — essentially a synoptic teaser — may be the most important bit of writing of your self-published book.
Some readers might buy a book based on the title and cover art, so your book’s cover design is hugely significant, but the vast majority will read the book’s back-cover blurb (or overview if they’re purchasing online) to see if the storyline sounds interesting.