Indie authors account for at least one in four of the titles sold by Kobo in their major markets over the last year and the firm says this is a growing trend worldwide. It says 27% of Kobo sales in the US last year were for titles published through Kobo Writing Life, the indie figure for Canada was 25%, upwards of 30% of Kobo titles sold in Australia were from independent self-published authors, and 20% in the UK.
For many self-publishers, this is something they either ignore, or don’t do well. Unfortunately for anyone in the industry but also educated readers, this is an immediate sign that you aren’t professional. Being a self-published author still means you need to adhere to what industry standards are, as well as reader expectation.
This article is a great checklist for you. If you’re not sure how to format a Copyright page, simply look at one of your favourite author’s page. Try and get yours looking as close to that as possible. (Even putting your own publishing company as Publisher, instead of just your own name).
The first step toward success as an independent author is educating yourself about everything involved with self-publishing. It’s what your book — this project to which you’ve invested so much emotion and time — undoubtedly deserves.
For seasoned self-publishers, getting ads to work on Bookbub is vital. These ads are fed to avid readers who buy regularly. But you have to get it right. Here are five things you can do if your ads aren’t getting a high click-through rating:
- Choose your trim size, binding style, and other book elements
- Format each part of your book cover
- Prepare your interior text file
- Avoid the five most common file prep problems
- And more
When self-publishing, it is vital your book is comparable to traditionally-published books.
Because the reader is looking for a professional product. They don’t want to find mistakes (grammar, spelling), and they don’t want to feel they are buying something that only one person may have worked on. A traditional book is professionally proofread, copy-edited, final edited, and formatted. It is then given a professional cover and printed properly.
As a self-publisher, you must appear to be a professional. Therefore, the front material of your book should look similar, and provide the same info, as a traditionally published book.
This article from BookBaby has great info on what that should be and what it should look like. Click here.
Bookbaby’s president, Stephan Spatz has some great ideas about what you need to have in your author website:
Whether you’re building your author platform, hosting a blog, interacting with readers, or providing a behind-the-scenes look at your creative process, you need a home on the web — a hub for your online marketing activity. Over the last 10 years, I’ll bet there has not been a single successful author who didn’t have a great author website.