This may be a bit advanced for some beginner indie authors but you should be planning ahead. Audiobooks will soon overtake ebooks in sales numbers. More and more readers are turning toward listening rather than reading (especially young readers), so it’s not something to ignore.
From growing awareness on social media to generating a high volume of sales on audiobook retailers like Chirp (learn how to submit for a Chirp deal here!), there’s a variety of tactics you can use for marketing audiobooks. And audio is an extremely fast-growing segment of the publishing market. According to the Audio Publishers Association, audiobook revenue in 2018 increased 24.5% from 2017 (and unit sales increased 27.3%), totaling $940 million!
You’ve heard these phrases before, and if you’ve been writing long enough, you’ve probably said one of them yourself. In a business that often relies on timing, algorithms, exposure in a crowded market, and just plain luck, you’re bound to have a book release that doesn’t perform how you expect or want. It’s heartbreaking and shakes your confidence, and we authors tend to try to move on by pushing that low earner aside and concentrating on “doing better” in the future.
Indie authors account for at least one in four of the titles sold by Kobo in their major markets over the last year and the firm says this is a growing trend worldwide. It says 27% of Kobo sales in the US last year were for titles published through Kobo Writing Life, the indie figure for Canada was 25%, upwards of 30% of Kobo titles sold in Australia were from independent self-published authors, and 20% in the UK.
For many self-publishers, this is something they either ignore, or don’t do well. Unfortunately for anyone in the industry but also educated readers, this is an immediate sign that you aren’t professional. Being a self-published author still means you need to adhere to what industry standards are, as well as reader expectation.
This article is a great checklist for you. If you’re not sure how to format a Copyright page, simply look at one of your favourite author’s page. Try and get yours looking as close to that as possible. (Even putting your own publishing company as Publisher, instead of just your own name).
The first step toward success as an independent author is educating yourself about everything involved with self-publishing. It’s what your book — this project to which you’ve invested so much emotion and time — undoubtedly deserves.
For seasoned self-publishers, getting ads to work on Bookbub is vital. These ads are fed to avid readers who buy regularly. But you have to get it right. Here are five things you can do if your ads aren’t getting a high click-through rating: