What to do if Bookbub ads aren't working well

For seasoned self-publishers, getting ads to work on Bookbub is vital. These ads are fed to avid readers who buy regularly. But you have to get it right. Here are five things you can do if your ads aren’t getting a high click-through rating:

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What goes at the front of the book?

When self-publishing, it is vital your book is comparable to traditionally-published books.

Why?

Because the reader is looking for a professional product. They don’t want to find mistakes (grammar, spelling), and they don’t want to feel they are buying something that only one person may have worked on. A traditional book is professionally proofread, copy-edited, final edited, and formatted. It is then given a professional cover and printed properly.

As a self-publisher, you must appear to be a professional. Therefore, the front material of your book should look similar, and provide the same info, as a traditionally published book.

This article from BookBaby has great info on what that should be and what it should look like. Click here.

Every author needs a webpage

Bookbaby’s president, Stephan Spatz has some great ideas about what you need to have in your author website:

Whether you’re building your author platform, hosting a blog, interacting with readers, or providing a behind-the-scenes look at your creative process, you need a home on the web — a hub for your online marketing activity. Over the last 10 years, I’ll bet there has not been a single successful author who didn’t have a great author website.

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What does it cost to self-publish?

The Sunao Publishing services are not free. And if you choose not to use our services, that’s fine; you don’t need to. But self-publishing yourself still isn’t free.

Should you decide to go it alone (as I did the first time), you need to be aware of some of the individual costs in order to accomplish your goal. It’s not that hard really, but you can’t skip any steps… really. Not if you want your book to sell.

This is an article from Reedsy, the all-knowing, all-helpful site for indie authors: click here

New York Fried reviewed in Publisher’s Weekly

The following review was published in the June 2019 edition of the publishing world’s Bible: Publishers Weekly:

New York Fried

Robert J. Morrow. Sunao International, $15.99 trade paper (474p) ISBN 978-1-540363-23-7

A terrifyingly plausible premise elevates Morrow’s debut and series launch. A new technology, Broadband over Power Lines (BPL), promises to make cable and phone lines redundant by providing internet access at low cost to anyone with electricity. Unbeknownst to President Daniel Emerson, who wants to use BPL to send instant notifications during an emergency, Senator Andre Blais, whose Congressional committee has oversight over BPL, is in bed with the North Koreans, who are plotting to invade the U.S. The North Koreans plan to get access to the BPL system in order to send a destruct signal into America’s power grids. Blais believes that such an attack would “become the catalyst for him to put in place the safeguards necessary” to protect the country. Meanwhile, restauranteur Arthur “Artichoke” Hart, whose restaurant is “one of the CIA’s best equipped offsite meeting places,” is tapped to cater a demonstration of BPL to an international delegation in upstate New York, where, despite his lack of special skills, he ends up playing a key role in trying to foil the diabolical plot. Morrow keeps the action moving, and Hart is an entertaining lead well-positioned to sustain a series. Readers will look forward to his next outing. (BookLife)