The value of a book blurb

Want to guarantee that no one but friends and family will buy your book? It’s easy: just write a crappy book blurb for your back cover.

This post is brought to you by BlueInk Review.

Believe it or not, the back cover blurb for your novel — essentially a synoptic teaser — may be the most important bit of writing of your self-published book.

Some readers might buy a book based on the title and cover art, so your book’s cover design is hugely significant, but the vast majority will read the book’s back-cover blurb (or overview if they’re purchasing online) to see if the storyline sounds interesting.

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Robert J. Morrow is an author/publisher. See all his fiction books at http://www.robertjmorrow.com. For his non-fiction, click here.

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