“My latest release tanked.”
“This book is a flop.”
“Guess that one was a waste of time writing.”
You’ve heard these phrases before, and if you’ve been writing long enough, you’ve probably said one of them yourself. In a business that often relies on timing, algorithms, exposure in a crowded market, and just plain luck, you’re bound to have a book release that doesn’t perform how you expect or want. It’s heartbreaking and shakes your confidence, and we authors tend to try to move on by pushing that low earner aside and concentrating on “doing better” in the future.