Do I need to have a pre-sale period for my book?

Want to know the best time to promote your book?

Before it’s available to be sold.

Savvy authors know that the “pre-sale” period can make or break a title––that it’s not first to market that counts, but best to market. The most successful authors even start developing a strategy for targeting the market before their book is complete. They’re not thinking weeks in advance, but months.

The pre-sale period is so important, in fact, it should be the centerpiece of your book’s marketing and promotional campaign.

Here’s why.  more